Gian-Maria Daffré

Small things can make a big difference


≡ Bachelor in business administration and certified marketing manager

≡ Longstanding experience in sales, key and global accounts management

≡ Turnover responsibilities up to 18m CHF and 4.5m CHF max. customer size

≡ International marketing experience including three year USA residency

≡ Experience in SME up to 1’200 employees, medical B2C and B2B products

≡ Project responsibility up to 15 team members and 500’000 CHF responsibility

≡ Own company in the area of consulting and software development

≡ Programming of CRM and project management applications

≡ Proven experience as a interface between sales, marketing and IT

≡ Business fluent in 4 languages (DE/EN/FR/IT)

Work Experience


Giammi GmbH - 8803 Rüschlikon | 2010 - Present

  • Open source consulting for SME
  • Project consulting in IT and marketing

Manager CRM

Sefar AG - 9410 Heiden | 2006 - 2010

  • Global responsibility for CRM tools
  • Project manager for new, global and local web presence

Marketing Manager

Sefar Filtration Inc - USA, Depew, NY | 2003 - 2006

  • Creation of marketing strategy for the US market
  • Responsibility of trade show activities
  • Launch of Google campaigns (Google Adwords)
  • Responsibility for print ads
  • Launch of new products in the US market
  • Creation of product documentations
  • Execution of competitor analyses

Marketing Manager

Sefar AG - 8803 Rüschlikon | 2000 - 2003

  • Marketing support for European subsidiaries
  • Setup of a reporting system
  • Programming and implementation of a CRM tool
  • Programming and implementation of a cost calculation tool
  • Databases for competitor analyses, FAQ, specifications
  • Team member for creation of new company website

Manager Global Accounts

Sefar AG - 8803 Rüschlikon | 1999 - 2000

  • 18m CHF, 1 employee
  • Classic key account management
  • Negotiation of contracts and long term agreements
  • Participation at trade shows
  • Calculation and offering of new and existing products
  • Controlling of product range for customer specific articles

Marketing and Sales Manager

Sefar AG - 8803 Rüschlikon | 1998 - 1999

  • Sales responsibility 6.5m CHF
  • Supervision of 4 employees
  • Market responsibility for Italy and France
  • Setup of the Italian subsidiary
  • Technical and commercial support of distributors
  • Regular travels to customers and participation to trade shows
  • Handling of customer complaints

Sales Manager

Sefar AG - 9410 Heiden | 1997 - 1998

  • Technical and commercial customer support
  • Market responsibility for Italy, Scandinavia, Benelux, France
  • Calculation of product costs and product offerings
  • Regular customer visits and participation to trade shows
  • Handling of customer complaints

Product Manager

Flawa AG - 9230 Flawil | 1997 - 1998

  • Product responsibility 8 Mio. CHF
  • Supervision of 2 employees
  • Launch of new products and overhaul of product range
  • Purchasing of commercial products in Europe and China
  • Evaluation and auditing of suppliers
  • Support for product development
  • Execution of competitor analyses
  • Execution of product acceptance tests

Sales Manager Switzerland

R. Müller & Cie. AG - 5703 Seon | 1988 - 1989

  • Supervision of 1 employeej
  • Sales responsibility 7.5 Mio. CHF
  • Acquisition of new customers
  • Presentation of fabric collections to customers
  • Product offerings
  • Participation to trade shows
  • Complaint handling

Sales Clerk

R. Müller & Cie. AG - 5703 Seon | 1984 - 1987

  • Administrative sales support (Europe, Americas and Asia)
  • Commercial collaboration with sales agents
  • Product offerings
  • Entry and controlling of orders
  • Dunning
  • articipation to trade shows


Voluntary Work

  • The Digital Society is a non-profit and broad-based association for citizen and consumer protection in the digital age. Since 2011 they have been working as a civil society organization for a sustainable democratic and free public. They defend fundamental rights in a digitally networked world.
  • Labdoo is a humanitarian social network joined by people around the world who want to make our planet a better place by providing those in underdeveloped regions (both in the developing and the developed world) a chance at a better education. The goal of the social network is to send unused laptops, ebook readers, tablet-PCs and any device that can be loaded with educational software to needy schools around the world using collaboration and without incurring any economic nor environmental costs.
  • FSFE believes that access to and control of software determines who may participate in a digital society. Therefore, the freedoms to use, copy, modify and redistribute software, as described in The Free Software Definition, are necessary for equal participation in the Information Age